A collection in progress.

I'm collecting field notes from my work with product brands, longer-form pieces on marketplace strategy, ecommerce operations, and what I learn along the way. First posts land soon. In the meantime you can follow my thinking on LinkedIn.

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  • Marketplace strategy & launch sequencing
  • Listing SEO and buyer vocabulary
  • Shopify operations and system integrations
  • Subscription retention and churn diagnostics
  • AI-assisted ecommerce workflows
  • Documentation and client handoff playbooks