Verified, structured, taken off your plate.
Top Rated Plus on UpworkTop Rated Plus talent on Upwork - awarded to freelancers highly rated on large, long-term contracts. | 100% Job Success100% Job Success Score on Upwork - based on client satisfaction across all completed contracts. Updates daily. | 6 marketplaces managed simultaneously | 0 suspensions
I run the operational and strategic layer of ecommerce for product brands. On the strategy side, I help decide which marketplaces to enter and in what order, how to structure the operation before scaling, and how to sequence a launch or expansion. On the operations side, I own the day-to-day execution: listings, catalog, integrations, retention diagnostics, and whatever keeps the store running cleanly and growing on a plan, not on reactions.
When the founder is still doing operations personally and it's slowing growth. When existing listings underperform and no one on the team has time to dig in. When product data lives across scattered spreadsheets and platforms, and you need a system that saves you time and stays organized. When a marketplace launch keeps getting postponed. When the ops layer needs an owner, not a task list. When you're watching competitors outsell you on the same marketplaces with what looks like the same product, and you can't figure out why. When growth stops feeling like momentum and starts feeling like a stack of things you can't get to.
An agency sells you hours. I sell ownership of a specific piece of your operation, and I'm the one accountable for what it produces. That changes the entire working relationship: I take real decisions directly inside your systems, whether that's Shopify, Sellbrite, Klaviyo or any marketplace you sell on, and I make them based on your actual data and buyer behavior. Every step gets documented so your team keeps control of the operation after our engagement, and the systems I build are meant to compound over time rather than depend on me. The outcome you're paying for isn't hours logged, it's a functioning operational layer that produces measurable growth: cleaner listings that convert, marketplace stores that stay compliant and expand, subscription revenue that recovers, integrations that stop breaking silently. One senior person accountable end-to-end, not a rotating team accountable for tickets.
Product-based DTC and B2B brands selling physical goods, on Shopify or across multiple marketplaces. Recent clients span jewelry tools, seafood, hand dryers, and multi-channel high-risk categories.
Most product brands invest heavily in the parts customers see, so the site gets polished, the ads keep running, the brand stays sharp. The parts they don't see get less attention: listings that go live half-verified, inventory that drifts out of sync, a marketplace store no one has updated in six months, a subscription decline no one has diagnosed. Those things accumulate quietly and cost slowly, until they cost a lot at once. Operations is where growth stops being a marketing problem and becomes a system problem, and someone has to own that layer.
Shoppers who land on a product page missing key details (size, fit, materials, compatibility) leave without adding to cart.
Source: SalsifyBuyers abandon a product page when it doesn't answer the practical question they came with.
Source: IJERTAcross ecommerce broadly, most carts never convert, and unresolved objections are a documented driver.
Source: Baymard InstituteThe pattern is consistent: when a listing doesn't answer the question a buyer is silently asking, the buyer doesn't ask, they leave.
This is how I approach a marketplace launch, where the store doesn't exist yet and every decision compounds. For optimization and ownership work the sequence is different, as we start from an existing operation and the first step is understanding what's already there, but the four disciplines below apply throughout: nothing goes to market unverified, structure comes before scale, production is templated and reusable, and every decision gets documented so nothing lives only in my head. When it makes sense, I run A/B tests on titles, images, or pricing to validate what actually moves conversion instead of guessing. Because no business scales in a meaningful way without real organization and measurable performance behind it.
Keyword research, product selection, competitor analysis and customer behavior mapping, so nothing goes live invisible and every listing speaks the market's actual language.
Set up folders, tracking and SOPs, so the operation can scale without breaking.
Titles, templates and images, built once on verified ground and reused across the catalogue.
Every decision recorded, so the client is never dependent on me.
I don't work by the task and I don't spread thin across a hundred small requests. I take ownership of the operational and strategic areas that move the business, and I can run several of them in parallel when the engagement calls for it, because in ecommerce nothing really lives in isolation.
How the layers connect
What you get is one accountable partner working on the whole system, so the brand doesn't just keep running, it becomes memorable to the customers who find it.
For brands entering a new marketplace, whether it's their first US channel or a cross-border EU expansion.
For brands with an existing marketplace presence that's underperforming, a catalog growing faster than the operation behind it, or listings that get views but struggle to convert into actual sales.
Applies to eBay, Amazon, Walmart, Etsy, TikTok Shop and multi-channel setups.
For brands ready to delegate the day-to-day running of their ecommerce, either on Shopify or across multiple marketplaces.
For brands weighing where to expand, which marketplaces to prioritize, how to sequence a multi-channel rollout, or how to price and position across platforms. This is a standalone strategic engagement that can precede a launch or run independently.
Strategic decisions covered:
Ends with a documented playbook the internal team can execute, with or without me handling the operational rollout afterwards.
Turkish family manufacturer of professional jewelry tools, in business since 1916, entering US marketplaces for the first time.
Marketplace launch built on a verified demand map, with a tracking system the client owns and can maintain independently.
→ ReadUS brand in a policy-restricted, high-risk category managed across six marketplaces simultaneously.
604 hours over six months, zero account suspensions, coordinated catalog across every channel.
→ ReadUS subscription business on WooCommerce experiencing unexplained decline in recurring revenue.
Full diagnostic of failed payment patterns and churn causes, plus a recovery framework the internal team implemented after handoff.
→ ReadItalian B2B reseller of professional hand dryers assessing eBay marketplace fit and cross-border expansion.
Honest marketplace fit assessment with documented analysis, plus a rebuilt eBay Italy and eBay Spain operational baseline.
→ ReadUS DTC seafood brand delegating operational execution across Shopify, Gorgias, and community channels.
~500 hours of operational work absorbed over seven months, founder time recovered, brand voice preserved across every channel.
→ ReadTo make the first exchange useful, drop me a message with roughly this:
If some of this isn't clear yet, that's fine. Write anyway and we'll figure it out together.
No. I can work directly with you, or coordinate with your existing collaborators and vendors to keep everything running smoothly. When needed, I can also help find and vet the right collaborators for your project.
It depends on the goals, but ongoing engagements usually start with a minimum of three months, so we can produce real, measurable results together.
Yes, and honestly it's one of the situations where I add the most value, because we start from real data instead of assumptions. Growing revenue on marketplaces isn't about doing more, it's about doing the right things in the right order: optimizing product listings so search algorithms actually surface them, expanding catalog reach across channels without losing consistency, and using data to prioritize the products worth pushing. In practice, this means refining product data so every attribute and category is filled out accurately, targeting the conversational queries buyers and AI shopping assistants use, managing reviews actively to build the ranking signals that put you above competitors, and automating feed management so visibility stays near 100% instead of quietly dropping. Where the platform allows it, I also layer in sponsored placements and targeted promotions on the products with the best margin, so growth compounds instead of just costing more.
Send me a message with a bit of context on your business. I get back within 24 hours with a first read, and if there's a fit we take it from there.
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